By focusing on video and channel level data about engagement, consistency, scale and influence, SlateScore™ ranks the value of video content to advertisers.
Our primary metric, the SlateScore, is calculated using data from YouTube, social media networks and other distributors. Data about how well a channel connects with their audience is ingested daily and analyzed over time. The score is on a scale of 1 - 1000 with higher being better. The average SlateScore is in the mid 300's and a score over 600 is in the top 5% of all measured channels (more than 11,000 total). Below you can see the distribution of SlateScores by Category. Categories for a producer are defined as the primary category in which they publish videos.
Channels that score well in Engagement are successful at driving participation and advocacy.
Engagement is a measure of producer's ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1 – 10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. Below you can see the distribution of Engagement scores by Category.
A channel's Consistency score reflects its ability to deliver quality results with a high degree of predictability.
In OpenSlate, Consistency tracks performance characteristics for a producer from video to video and allows an advertiser to have expectations about future performance. It’s on a scale of 1 – 10. The Consistency metric is a proxy for professionalism and favors regular production but does not rely upon it. Below you can see the distribution of Consistency scores by Category.
Influence is a measure of a channel's ability to extend beyond its core viewers and drive action across a wider audience.
Influence is a measure of a producer's reach beyond their native video distribution points and takes into account a producer's social media graph as well as their ability attract subscribers. It is presented on a scale of 1 – 10. Influence takes into account support for the producer's content that extends beyond the video player or page and into other media.