Measuring the New Premium in Online Video
OpenSlate delivers actionable information about the value of online video to advertisers.
Our platform was built to help connect brand advertising with the best and most relevant content at scale. By focusing on characteristics that define high quality content – engagement, consistency, influence – OpenSlate offers advertisers a unique and important set of metrics
Both the SlateScore and our component scores for Engagement, Consistency and Influence are calculated daily using proprietary algorithms. The platform constantly ingests and analyzes data from YouTube and other video distributors, and social media sources like Facebook and Twitter.
We currently track and score more than 11,000 online video channels and are adding more every day.
OpenSlate measures their ability to attract, engage and influence an audience. By providing one consistent measure of quality – the SlateScore™ – OpenSlate offers brands a credible view into the new premium in online video.
Quality is subjective, but it can be measured.
Since 2009, the OpenSlate team has partnered with a wide range of professional producers and aggregators, as well as with some of the biggest marketers in the world. The company's focus on understanding quality and context led to the development of the OpenSlate platform and SlateScore™.
Our scores and tools give advertisers the means to find and discover the highest quality producers for a given campaign – vertically, going much deeper into contextual relevance than ever before; and horizontally, by establishing score parameters that are dynamically managed by the OpenSlate platform.
Planning & Buying Tools
You define quality, we let you buy against it.
OpenSlate offers planning tools to connect our data to media. Channels can be added to campaigns individually through our planning list feature, or by defining a set of score metric for a given campaign.
Work with the OpenSlate team to set additional plan parameters and execute your in-stream pre-roll media buy against exactly the content and quality that suits your campaign goals.
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